BikeBiz Bicycle and cycling retail news
Storm has revealed that the company will rebrand its products for 2018.
Whilst the product range formulas and performance will remain the same, the brand has undergone a complete refresh including new logo, labels, and brand messaging.
The aim of the rebrand is to challenge the market and differ from competitors whose identities may conflict with the brand’s vision.
Along with its rebrand it will launch a new campaign titled Before, During, After, which embodies Storm’s reason for being – taking care of gear before and after, allowing customers old and new to fully embrace riding.
