BikeBiz Bicycle and cycling retail news
Stolen Goat has agreed a new distribution and retail partnership with JOOV muscle spray, which will see the products stocked in the clothing brand’s online store and available for retail in the cycling industry.
JOOV was designed to help aid recovery, assist with warm-ups, promote blood flow and oxygen circulation, clear lactic acid build-up and reduce muscle cramping and stiffness.
“I’m delighted that Stolen Goat is to distribute and retail JOOV muscle spray,” said creator and physiotherapist Tom Johnson. “Reaching new audiences in partnership with a brand as well-regarded as Stolen Goat, offers JOOV a trusted and recognised platform through which to trade.”
Tim Bland, managing director of Stolen Goat, added: “JOOV is a great addition to our current product portfolio and we’re looking forward to helping grow the brand. As cyclists, it’s a product we use ourselves so we’re pleased to now be able to offer the same performance and recovery benefits to our customers and the cycling industry.”
To enquire about JOOV retail opportunities, contact Jim Hart jim@stolengoat.com.
