BikeBiz Bicycle and cycling retail news
Enve has launched the Air Pressure Station, a precision inflation device developed to “improve your ride experience through accurate and convenient inflation”.
“At Enve, we are constantly looking for ways to improve the ride experience both on and off the bike, and historically speaking, we best achieve this by refining our carbon rim designs,” stated VP of product and consumer experience, Jake Pantone.
“What we’ve come to realize is that no matter how advanced or refined the carbon wheel becomes, something as simple as running too high or too low tire pressure will negatively impact a rider’s efficiency, traction, safety, confidence, and therefore the entire ride experience. For this reason, we are treating inflation as seriously as we take rim design, and the Air Pressure Station is proof of this commitment.”
The Enve Air Pressure Station delivers:
– Accurate air pressure to within 0.5% of psi/bar
– Smartphone scannable NFC tag to direct users to latest Enve tyre pressure charts and landing page
– Automatic, hands-free inflation
– 3 x air pressure presets
– Tyre pressure range between 3psi (.2bar) and 145psi (10bar)
– Compatible with air compressor or bottled air
– Adjustable presta-valve air chuck with a 15-foot coiled air hose
– International Protection Rating: IP66, provides complete weather protection (except submersions)
– Can be hardwired and mounted to mobile service trucks, vans, and trailers
According to Enve, the Air Pressure Stations can be used anywhere there is a supply of compressed air and power.
“At the retail level, it is our intention that the Air Pressure Station be used as a tool to help educate consumers on the importance of riding the right tire pressure. Given the unit’s accuracy, it can also be used to verify the accuracy of other pumps and pressure gauges, which will help everyone to speak more accurately about their tire pressures. At the consumer level, these units deliver the ultimate inflation experience in terms of convenience, safety, and accuracy,” saidPantone.
Enve’s VP of commercial Brandt Furgerson added: “Initially, the inflation units were created for deployment at Enve headquarters and at events we attend to help streamline the wheel demo experience and to educate riders on the benefits of tubeless while helping them to find their optimal tyre pressures.
“What we found was that not only did the units instigate many conversations around tubeless tyre and wheel setup, but these same consumers often asked if we had the units available for sale. This helped us validate our belief that despite all the great inflation devices on the market, there was still an opportunity for a halo level inflation product from Enve.”
Enve’s Air Pressure Stations are available now in North America and may be purchased from participating Enve Ride Centers or directly from Enve. International units will be available in select markets (Asia, United Kingdom, Europe, and Australia) by the end of the year.
