BikeBiz Bicycle and cycling retail news
Specialized Bicycles and tyre brand Maxxis will attend Impact Media Summit in Sun Valley.
Specialized will also be the Topic Sponsor for the e-MTB panel at a People for Bikes meeting.
Impact Media Summit is a new brand-to-press event to be staged on 26th-27th June in the Idaho ski resort. It is being organized by Sun Valley’s CrankTank creative agency. Editors will get one-on-one time with brands and will be able to ride exhibited bikes and kit on Sun Valley’s extensive trail system.
Specialized will be highlighting its e-MTB line at the event, and brand representatives will use both the riding opportunities and People for Bikes’ Draft Meetup e-MTB panel to discuss how e-bikes fit into the trail user landscape.
Maxxis will be at the Summit promoting its mountain bike and gravel tyres.
CrankTank’s vice president Adrian Montgomery said: “We’re delighted to have industry leaders Specialized and Maxxis join us in Sun Valley, because we know that they play a positive role in spreading the message of bicycle use around the world.”
He added: "When we decided to create Impact, we envisioned an event that could serve to highlight product, and just as importantly, we wanted it to have an impact on how overarching conversations on bike industry trends and advocacy develop."
