Bike brand joins this year's event taking place in September

Specialized signs up to Cycle Show 2012

The NEC-set Cycle Show 2012 will see the return of Specialized, organiser Upper Street Events has revealed.

The bike brand will be bringing its Concept Stores to the show, which runs from September 27th to 30th.

"Specialized is delighted to be returning to The Cycle Show in its new home at the NEC," said Specialized MD Richard Hemington.

"In 2012, Specialized will be represented by its Concept Stores who will take the hands on role of representing the Specialized brand at the show and interact with the many consumers expected to attend. We look forward to seeing you there in September."

Last year’s Cycle Show – the first to take place at the NEC, Birmingham – saw 19,285 visitors attend and the show’s ‘biggest Sunday ever‘.

Your can read BikeBiz’s Cycle Show 2011 round-up in the November edition of the mag, here (from page 29).

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