Bob Elliot & Co. has announced their new partnership with Sox footwear.

Sox Footwear is built on innovation, performance, and bold fun designs – and we’re excited to bring that to the UK market through a partner that truly gets what we’re about. As market leaders and trend-setters in performance and lifestyle socks, we’ve seen strong traction internationally, and the UK has always been a key focus for us. This is just the beginning, and we’re looking forward to building something strong together – Sox Footwear

The distributor says Sox Footwear stand immediately stood out to them at EuroBike with its bold, creative designs. “As a passionate cyclist, performance matters just as much as style – and Sox Footwear delivers on both,” says Stacey from Bob Elliot. “Their socks not only look great but also meet the technical demands of serious riding. I’m really looking forward to getting out into stores and sharing this exciting brand with fellow cyclists.”

“We’re excited to have the opportunity to work with Sox Footwear exclusively in the UK,” says company director, Paul Elliot. “The brand will bring stores colour, a technical product and lots of fun along the way! Our aim is to make Sox Footwear visible and accessible for stores, with an ease of ordering for stockists or those who want seasonal promotions! Stock is arriving for September availability with POS options to follow soon after.”

Bob Elliot will have POS Support available for shops. If you are interested, enquire with your sales contact or contact sales@bob-elliot.co.uk for more information.