Silverfish UK adds new regional sales rep

Silverfish UK, distributor of EVOC, Mondraker, Race Face and Yeti amongst others, has announced the appointment of Mike Williams as area sales representative for the South East region.

Sales manager Vince Pawley commented: “We are really excited to have Mike as part of the Silverfish sales team. He joins us at a great time as we are experiencing terrific growth across our heartland mountain bike brands and the fast growing eBike market and as we look to expand the footprint of light, lock and bell brand Knog across all IBDs but especially in the cycling commuting heartland in and around London.” 

Mike Williams added “Over the years I have had various roles at Mavic, Raleigh, One Industries and most recently at 2Pure. I am really excited to be joining Silverfish with a great portfolio of brands and products. I ride several disciplines of cycling but most of the time you can find me at XC and Enduro events or just riding my local woods. I look forward to catching up with you all soon in-store and out on the trails.”

Williams can be contacted on 01752 843882 or by email at:

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