Bikebiz 2024 Bike Distributor of the Year, Silverfish UK has been appointed exclusive distributor of Open Cycle for the UK and Ireland.Â
Founded by Gerard Vroomen and Andy Kessler, Open has “spent over a decade pushing the boundaries of performance, comfort, and versatility.”
Open Founders, Gerard Vroomen and Andy Kessler
Silverfish was the clear choice for us. After meeting the team, I had no doubt they were the right partner – our values, passion and love for great bikes align perfectly. Over the years, our paths have crossed many times through brands like Easton and Yeti, and now we’re thrilled to have OPEN join ‘The Fish.’ – Andy Kessler, co-founder of OPEN
Looking ahead, Open Cycle will soon release its 2025 product line, including the new CONCEPT U.P.PER frameset.
At Silverfish, we live and breathe riding on dirt. OPEN has always been on our radar, not just as industry leaders, but as the brand that defines gravel excellence. Many of our team already ride an OPEN and I have no doubt that number is about to grow! OPEN is a perfect fit for Silverfish and we can’t wait to introduce these legendary framesets to our network. Huge thanks to Andy, Gerard and the team for trusting us with their iconic brand. – Silverfish UK’s Managing Director, Matthew Osborne
The partnership officially launches at COREbike. Retailers are invited to visit the Silverfish stand and take a look at the new frameset.
Retailers interested in becoming authorised Open Stockists can find out more by calling 01752 843882 or emailing sales@silverfish-uk.com.
