BikeBiz Bicycle and cycling retail news
Shiner Distribution is the new distributor of Mirraco in the UK and Ireland.
Founded by BMX legend Dave Mirra, Mirraco is focused on BMX freestyle bikes.
Shiner is planning to build on Mirraco’s UK rider representation with international factory rider Harry Main, who will help to build the UK team further.
“Dave is probably the most competitive person I have ever met” said Mirraco’s president Jim Ford, “That competitiveness is an integral part of the DNA of this company and the products we produce.
“Finding the right distribution partner is a critical step in building a brand’s image and it’s ability to generate revenue. We think we’ve found the company best equipped to do just that”.
Shiner director Chris Allen commented: “Shiner’s relationship with Jim Ford goes back to the ‘80s. We’re extremely excited to be working with him again.
"The MIrraco brand is strong worldwide and we’re looking forward to developing it further here in the UK."
