BikeBiz Bicycle and cycling retail news
Shimano has acquired BikeFitting.com, a biomechanics and human movement specialist outfit that produces measuring instruments for fitting.
Marc van Rooij, president of Shimano Europe Holding: “With Bike Fitting’s technology Shimano gets more insights of human movement for product development. Through these insights Shimano will be able to develop products even more customised to the needs of cyclists. With Bike Fitting’s professional measure systems Shimano offers also a new service to the dealer network. As service is getting more important in retail we give dealers the possibility to analyse cyclists and customise their bike (frame size, saddle, handlebar, seat position, etc), this way the IBD can show their expertise.”
Hay Janssen, CEO of Bike Fitting: “For Bike Fitting this is an excellent opportunity to secure its continuity and expand internationally through Shimano’s dealer network. Of course there will be no change for our existing dealers, we will keep on servicing them as they are used to.”
The location of Bike Fitting stays the same and the former owners Hay Janssen and Cisca Scipio will remain working for the company.
