Shift Cycling Culture releases second Climate Action Pulse Check

Shift Cycling Culture has released the Climate Action Pulse Check 2025 Report, the second edition of its annual global survey assessing how the cycling industry is progressing on climate commitments and how cyclists perceive these efforts. 

111 industry representatives from 106 organisations across 21 countries participated, alongside 206 cyclists from 17 countries. Every company receives a personalised benchmark report comparing their progress with peers, helping spark conversation, guide action, and share results with teams and leadership. 

For the first time, the industry questionnaire was available in both English and Mandarin, enabling SCC to engage more participants from Asian markets (1/3 of all respondents), helping to include more diverse perspectives.

Shift Cycling Culture says the Pulse Check showcases several case studies from across the industry, demonstrating how climate action is driving innovation, being integrated into day-to-day operations, and enabling collaboration. While it’s too early to define long-term trends, the report highlights some key shifts and interesting insights into some contrasts between industry action and consumer expectations.

Key findings from 2025 include: 

• 75% of industry representatives say their company is taking a strategic approach to climate action, and 85% report that reducing climate impacts is part of their product design and development.

• A growing number of companies now rank climate action as a high or medium priority, reflecting broader recognition of its importance. At the same time, fewer companies consider climate action their top priority, and leadership-level support has slightly declined.

• Industry representatives report cutting emissions, regulatory compliance, and new product innovation as the top three benefits of their climate efforts.

• The industry remains far more optimistic about its sustainability efforts than consumers.

• 70% of cycling consumers have switched brands due to sustainability concerns. They call for longer-lasting, repairable, and compatible products, standardised parts, and circular design to reduce waste. 

To download the report, enter a few details on the Shift Cycling Culture website.