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True change

How do we make sustainability more than just a buzzword?

That is the question I’ve been asking myself as we’ve pulled together this sustainability-focussed issue of BikeBiz.

The earth is in a dire scenario when it comes to man-made climate change, and the bike industry is one of the many essential solutions that the world needs to rely on to drive change – that must is not in debate.

However, there is a significant difference between sustainability merely as a word, and sustainability as action.

In this edition of BikeBiz, we have strived to look behind the marketing speak of cycling brands, to see what tangible and desperately-needed changes are being made throughout our industry.

Our staff writer Daniel Blackham has spoken to Velorim to learn about the intricacies of tyre recycling (p7-8), and to Felix Jahn, at tyre giant Schwalbe, to hear about what is happening on an international scale (p20-22), while freelancer writer Rebecca Morley has explored the increasingly pressing question of lithium-ion battery recycling p32-33).

Elsewhere in the mag, Rebecca Bland has investigated how bike shops can make the most of growing e-cargo bike fleets (p36-37) , and we also heard from British cleaning product brand Weldtite, about its sustainability initiatives within a challenging sector (p50-51).

The bike is one of the solutions to the climate crisis, but that doesn’t mean we can ignore our own role in the fight against climate change.


Alex Ballinger


7: Velorim is hoping to create a sustainable alternative for recycling tyres and inner tubes. Daniel Blackham speaks to directors Richard Lawrence and Russ Taylor


10: The latest developments from across the bike trade


13: BikeBiz learns more about how Twelfth City Cyclery operates from founder Thomas Hardy

16: Alex Ballinger visits Saddle Safari in Buckinghamshire


20: Schwalbe is one of the manufacturers leading the way in tackling its own ecological impact. Daniel Blackham sits down with the brand’s CSR manager Felix Jahn


25: BikeBiz catches up with Saddleback managing director Andy Wigmore.


30: VanMoof was once described as ‘the Tesla of e-bikes.’ Daniel Blackham details the timeline of events that lead to the brand’s bankruptcy

32: Rebecca Morley looks at the environmental impact of lithium-ion batteries

36: Fleet decarbonisation is seeing more businesses switch from vans to e-cargo bikes. Rebecca Bland explores this impact on the bike industry


39: Kate Allan from Compete PR on how PR can support businesses


42: This month’s movers and shakers throughout the cycle industry


44: Five mins with Enigma Bicycle Works

47: Alex Ballinger heads to Renthal’s HQ on the outskirts of Manchester

50: BikeBiz speaks to Weldtite managing director Paul Davis, to hear more about the company’s sustainable future


53: New products and sector guides, including gravel and adventure cycling (56) and stocking fillers (65)

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