BikeBiz Bicycle and cycling retail news
Selle Royal Group is among those representing the bicycle industry at this year’s La Triennale Milano – the international exhibition of art and design in Milan, Italy.
This year’s show pays homage to cycling with a special exhibit called ‘’he Bicycle Renaissance’ – a celebration of the bike as a mode of transport and a piece of sporting equipment, as well as an object of design with high technological and engineering value.
The Italian headquartered-Selle Royal Group comprises of global cycling brands Brooks England, Crankbrothers, fi’zi:k, PEdALED and Selle Royal, all of which are displaying products at this year’s show, including the latest eZone e-bike saddle from Selle Royal and Infinito R1 Knit shoes from fi’zi:k.
Vice president of sales and marketing at SRG Nicolò Mannoni commented: “To have such an institution as the Triennale Milano honoring the humble bicycle is monumental. Selle Royal Group is delighted to be a representative of the industry at The Bicycle Renaissance exhibit as we are committed to the cultural cycling revolution in Italy. Design and innovation is in the DNA of our company, across all our brands.”
"With the new focus on sustainable mobility, the bicycle, which has always been an iconic object of design, returns to play a key role,” added president of the Milan Triennale Stefano Boeri. “Thanks to this simple yet extraordinary piece of equipment; sport, culture and design find a meeting point, which still proves to be irreplaceable today."
The Bicycle Renaissance is open now until 2nd April 2018 at the Triennale Milano.
