BikeBiz Bicycle and cycling retail news
Interbike has revealed the new consumer festival set to take place 14th-16th September 2018 in Truckee, CA.
The Northstar Free-Ride Festival, powered by Interbike, will kick off Interbike Market week and will encompass a largest demo event, multiple mountain bike races, road bike rallies, on-bike clinics and off- bike activities for all levels of cyclists.
The California destination resort, located just 35 minutes from downtown Reno, boasts the largest lift-served mountain bike park on the West Coast and offers more than 100 miles of mountain bike trails for riders of varied skill levels. The event activities will be based in The Village at Northstar and will offer three different chairlifts and gondolas to transport riders to the world-class trails that traverse the entire mountain.
“I think the industry is going to be blown away by this event,” said Pat Hus, vice president of Interbike. “Through our partnership with Northstar we will be able to produce the best outdoor event we’ve ever created. We know how to gather the tribe and produce a great demo for our industry and the Northstar team delivers impeccable guest service. We just know they are going to create an amazing experience for guests both on and off the mountain! I really hope that retailers give serious consideration to coming out early with their staff and/or families and taking part in the weekend festivities. I think it’s going to be one hell of a
Interbike Market week will take place in the Reno-Tahoe region beginning with the Northstar Free- Ride Festival in North Lake Tahoe, CA, 15th-16th September 2018, followed by OutDoor Demo on 16th-17th September, 2018, and closing with the Interbike Expo 18th-20th September, 2018.
