Here's a slice of fashionable cycle wear available to dealers to stock...

SECTOR GUIDE: Clothing & Accessories

Is your shop lacking another cycle jersey brand? Your shelves could do with some cycle spectacles? Here’s a generously portioned slice of what’s currently available to UK cycle stockists…

Altura’s new £59.99 Podium jersey offers superior thermal regulation through high wick fabrics and strategically placed Draft Venting, together with Coldblack from Schoeller Technologies to provide UVA and UVB.
Giro also has an extensive clothing range, including the Women’s Halter Bib Short (£119.99), with a simple solution for women when nature calls. By removing the halter, riders can pull down the bib without having to remove the jersey.

Fisher Outdoors
01727 798345
Santini’s Photon Aero Jersey ¾ sleeve, as used by Santini Pro Tour Team, Jumbo Lotto, uses super lightweight and breathable Artico fabric. It is further lightened by insets of Resitex carbon fibre, which is antibacterial and odour-resistant. Deep anti-slip bands improve fit and keep the jersey in place.
Meanwhile Troy Lee’s versatile Ruckus jersey (£44.99) has an ergonomic cut so riders can move around unrestricted, but with ideal coverage.

Chicken Cyclekit
01525 381347
New to Chicken CycleKit’s apparel offering are casual lines from Columbus and Deda Elementi. Columbus’s new garments are up the street of any spray-on jeans wearing hipster. Deda offers a selection of warmer clothing, perfect for a roadside mechanic or shop technician, holding up to the usual workshop wear and tear while fending off the cold.


Optimising vision and protection is the name of the game for POC eyewear. The brand has channelled its experience in goggle optics into the line-up, which features photochromic, polarised and high chromatic definition lenses, the latter improving reaction time and preventing eye fatigue by harmonising the contrast between light and shadow.

Madison’s Roam short sleeved jersey (£29.99) has a relaxed fit and style, providing a laid back take on a trail jersey. The slight dropped tail offers just enough rear coverage and the raglan sleeve gives a relaxed fit. Features a micro suede optics wipe for on the fly lens cleaning.
The Sportive Starter Pack is also worth a look, comprising the Sportive Classic jersey and Sportive bib shorts, all for £74.99 RRP.

Bob Elliot
All Funkier summer Elite products come professionally packaged in a swanky presentation box, including the Funkier J-772 Elite Short Sleeve Jersey (pictured; also available in carbon/red). Retailing at £44.99, the short sleeve jersey boasts three back pockets and one water resistant pocket, as well as UPF 50+ protection from UV rays. The range also includes the £84.99 Funkier S-9772-E8 Elite Bib Shorts.

Lyon Outdoor
015396 24040
Julbo’s new Pipeline (£110.00 with the Zebra Light lens) uses a Twin Flex construction giving the versatile model a sleek look, but more importantly, its super-ergonomic feel. The wide-view Zebra Light lens is photochromic and thus gets darker or lighter depending on light intensity. The Zebra also features an anti-fog coating, a hydrophobic coating on the outside and a non-shatter lens material.

Lusso’s revamped range includes the UK-made Carbon Bib shorts for £85.00. Featuring Italian CoolTech and AirTech Carbon bib fabric, seams are flat and overlock, while 50+ UV protection helps keeps harmful rays at bay. The microfiber carbon pad is designed for long distance, with 16mm thickness to protect those precious places. Lusso’s Evolve Long Sleeved Jersey is available in blue or black and lime.

Moore Large
Proviz’s expanding range includes the ladies Windproof Jacket, made from ultra lightweight material ideal for spring or summer rides or when a thin and breathable extra layer is required over the top. The jacket packs down to fit an integrated pocket and is windproof, water-resistant and compatible with the Proviz designed LED Flasher. Moore Large also carries Vangard, Dare2b and many more clothing lines.

The Element FR long sleeved jersey is ideal for off road adventure. Complete with bold graphics based on Greg Minnaar’s race-winning World Cup kit, the relaxed fit top can be worn with or without protection, offering fast wicking, quick drying, breathable and sweat-absorbing fabric. It is available in blue or Minnaar’s signature red. Pair with the matching Element FR shorts for the complete look.

Alé’s PRR 2.0 is new for spring/summer and will be available soon. The Jersey retails at £100 and contains more panelling than before, featuring extra length and a more snug aerodynamic fit. The fabric used is an incredibly light 105 gr/sqm – it is very bright and fast wicking. The Bib Shorts, which have already been a great hit for Alé and Paligap, are worth a look, retailing at £105.

Silverfish UK

Spiuk offers a wide selection of eyewear as well as helmets and shoes. The acclaimed Spiuk Arqus is ideal for all types of riding and general wear, at £89.99 or £159.99 for a photochromic version. Moving south, Sock Guy literally has a design for every day, with 365 different designs including crew, classic and compression socks for men and women, with a full custom sock service available. Race Face has on and off the bike options across jackets, jerseys, shorts, gloves, hats and socks. The Indy jersey offers a relaxed fit with short (£46.95) or ¾ length sleeves (£49.95).

Solo’s road specific ranges hit the mid to upper price points and are based on iconic styling, but using modern materials. Those include technical fabrics sourced from Italy and Switzerland (Elastic-Interface, Schoeller, M.I.T.I). It’s a big year for Solo, doubling its range to become a full head-to-toe brand. Solo has a direct to store set-up with next day delivery for UK stock.

Showers Pass
The Double Century RTX is a superlight and packable shell for long miles in the saddle. Featuring Artex 2.5DC tech fabric, this ultra-light waterproof and breathable cycling jacket offers a drier next to the skin feel than your average 2.5 layer jacket, the brand reckons. There’s 360 degrees of 3M Scotchlite Reflective Material trim for visibility, a locker loop at the collar and a handy cinch cord at the hem.

Trans-Global Sports
01865 714 620;
Available through Trans-Global, the newly improved Sunwise Chromafusion 2.0 Lenses have been developed in response to demand for a more efficient photochromic lens system, offering effective eyewear protection against low to high sun glare with what perfect optical clarity.

VAM Performance
07885 896608

Founded in 2003 in the US, Cadence has apparel items aiming to cover all aspects of cycling, from road to the dirt, commuting to touring. There are tees like the slim fit offering pictured (the Suffer Club tee) alongside more traditional road fare like the Cadence X Low jersey, featuring Micro Quattro moisture management material, three pockets, silicone gel waist gripper with cadence logos and full matching kit options.

Better known for its luggage line, Vaude also has a clothing range. The Homy Rainpants, for example, are pants in the American sense and are denim-look, lined and made from resource-conserving material that can be quickly pulled over any normal pair of trousers to fend off the mud. Articulated knees, adjustable leg cuffs, reflective elements and decorative stitching complete the features.

This article was first published in April’s BikeBiz. To be sent email reminders of forthcoming features in BikeBiz, email Richard Setters at

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