Search Results for: peak car

OPINION: It’s time to dump the jargon

Cycle companies still talk like trainspotters and there’s a long way to go to communicate effectively with mainstream consumers, says award-winning consumer journalist and copywriter Simon Munk…

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SHOW REVIEW: Core 2010 Part One

Serving as a retail refresher to a portion of the trade’s 2010 catalogue, Core Bike has fast become an essential calendar date. Mark Sutton and Jonathon Harker provide a room-by-room run-down of some of the show’s product highlight and a few surprises too…

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Fisher Expo 2010 preview

A touch of luxury: A new location, over 50 brands and a five star experience to boot. Jonathon Harker takes a look at how Expo 2010 is shaping up and what dealers can expect to see…

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IceBike* 2010 preview

Winter wonderland: Are you signed up to IceBike*? You likely will be after hearing Madison’s Will Fripp make a solid case for heading to Milton Keynes next month. Mark Sutton asks the vital questions…

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INTERVIEW: Chris Boardman

Champion Performance: Since the deal between Boardman and Halfords back in 2007, the fruitful relationship has helped the national retailer gain an ever more substantial foothold in the high-end sector.

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BRAND SPOTLIGHT: Pace

Setting the Pace: Developing cutting-edge technology and keeping ahead of the competition are all in a day’s work for Pace. Jonathon Harker speaks to Adrian Carter to find out about life in the mountain bike fast lane…

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INDUSTRY OPINIONS: 2010 predictions

Without being able to call upon the services of Mystic Meg, seeing into the future is a tricky business. An undeterred Jonathon Harker and Mark Sutton gave it a go anyway and ask the trade for their 2010 predictions…

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INTERVIEW: 2pure

Pure and simple: Following reports of a 67 per cent rise in like-for-like sales in the first two quarters of 2009 – and picking up Pedro’s, Ibis, Di Marchi and Chamois Butt’r – Jonathon Harker speaks to 2pure director George Bowie about building brands…

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