Madison includes 20-inch bikes in Amplitude category

Saracen 2011 line to include BMX bikes

Madison has announced, ahead of its Ice Bike Winter event (held from the 18th to 22nd of July), that the Saracen range has been updated to include some BMX bikes.

The top-end Zen has also been tweaked to offer slacker angles and a stiffer chassis.

At iceBike* one of the most exciting launches, according to Madison, will be the whole new range of Hydrapak bags. Hydrapak has employed a designer from North Face who has taken the firm’s existing designs to a ‘whole new level’ with new features and new super-light fabrics. The bag which Madison is keen to highlight is the Reyes, which is a ‘light trail pack’ with a three-litre bladder and 5.3 litres of gear storage. Both the Big Sur and Reyes bags will be available in the new UK specific green/green and red/orange colourschemes.

Light and Motion will also reveal a 1,400 lumen front light, as well as an updated Stella Li-ion range and upgraded tail lights.

Marketing manager Will Fripp added: "Today (July 1st) is the last day subsidised hotel rooms can be booked on-line via our event registration system, so if you need a room – book today!"

In other news...

Danish software company Bikedesk expands to UK, aims to streamline bike store experience

Off the back of unprecedented success in Denmark, Bikedesk has announced it is expanding into …