BikeBiz Bicycle and cycling retail news
Industry specific sales training is fine as far as it goes and the training courses by the ACT are excellent efforts but to really ramp up sales if youve already got a good sales team who need more than the basics drummed into them, BikeBiz can recommend you spending just fifty quid to get yourself on one of the UK retail sales seminars led by Harry Friedman.
Check out www.thefriedmangroup.com for a load of testimonials from major US and European retailers.
For your £50 you get a three hour evening training session led by Friedman. There will be hundreds of people at these sessions so dont expect any one-on-one tuition but for sheer inspiration, a Friedman seminar has got to be seen to be believed.
Topics covered in the 6.30-9.30pm sessions include How to close a large percentage of shoppers while adding on for bigger profits, Overcoming your customers most common objections, Demonstrations that make people say Ill take it, and Reducing buyers remorse and creating a base of customers that buy from you again and again.
There are also day seminars for retail managers with talks on What to do when your staffs sales drop, go up or level off and Is your store famous for its customer service culture?
The day sessions cost £175 a head.
The courses are in London (30th Oct), Birmingham (31st Oct), Manchester (6th Nov) and Leeds (7th Nov).
If you book before 29th September you get the evening session free.
Tel: 0202 7505 8592
Email: conferences@ebc.emap.com
PS
BikeBiz will be reporting from one of the venues but youve got to see it live to get the full effect!
