Saddleback adds Peaty’s to brand portfolio

Saddleback has added Peaty’s to its portfolio of brands, bringing the range of bike cleaners, sealant and accessories to shops and riders across the UK and Ireland.

Steve Peat said: “We’re stoked to be partnering with Saddleback to distribute Peaty’s into the UK and Ireland. There are a lot of good things going on with Peaty’s right now and being with such a high-quality distributor as Saddleback will help us bring more products to market even quicker and enable us to position the brand exactly where we want it.”

Saddleback brand manager for Peaty’s Ash Matthews added: “Saddleback has a great relationship with Steve and consider him a friend of the business. To have the chance to help grow Steve’s brand is an honour and we see great potential in the product line up and future products to come.

“Having sat with Steve and his brand team, it was immediately evident that this is a serious brand. The forward-thinking nature of the products – from the eco-friendly, biodegradable nano platelets in the sealant to the practical reusable packaging – gives us great confidence that Peaty’s will go from strength to strength.”

The full Peaty’s product range will be available from Saddleback from mid-February including Foaming Drivetrain Degreaser, LoamFoam bike cleaner, LinkLube chain lubricant, Tubeless Sealant, RimJob Rim Tape and Tubeless Valves.

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