Rouleur Live moving to new venue for 2022

Rouleur Live will be moving to a new home for 2022, it has been announced.

The 2022 show will be located at the Truman Brewery in the heart of Shoreditch, London. Last year’s event took place at London’s Victoria House from 4th to 6th November.

The move will allow Rouleur Live to build on the successful sold-out event in 2021, by welcoming more consumers through the doors, a bigger theatre for its talks, more activations and some additional exhibitor space.

This year’s show will be held from 3rd to 5th November. To sign up to hear more about Rouleur Live 2022, visit

Formerly known as Rouleur Classic, last year the show’s name was changed to Rouleur Live to “better reflect what it is – the embodiment of the magazine in an exquisite exhibition format”.

Guests at the 2021 event included Geraint Thomas, Anna van der Breggen, Romain Bardet, Andrea Tafi, Fabian Cancellara, Imogen Cotter, Ian Boswell, Marcel Kittel, Juan Antonio Flecha, Omar di Felice, Alec Briggs, Antonio Colombo, Nico Roche, Fausto Pinarello, Jonas Vingegaard, Emma Norsgaard, Peter Kennaugh and Steve Cummings.

The show also saw the presentation of the Tour de France jerseys by Santini and the launch of the 2022 Transcontinental Race route.

Exhibitors for 2021 included 3T, 4iiii, Abus, Bianchi, Bioracer, BMC, Campagnolo, Ceramic Speed, Cervelo, Cinelli, Classified Cycling, Colnago, Columbus, Continental, DT Swiss, Elite, Fara, FFWD, FSA, Hope, Kask, Koo Eyewear, Le Col, Mavic, MET, Muc Off, Muoverti, Panaracer, Fizik, Pinarello, Pirelli, POC, Reserve Wheels, Ribble, Santini, Scott, Specialized, Shimano, SRAM, Swift, Titici, TWMPA, Universal Colours, UYN, Vittoria, Wahoo and Zipp.

Read more: Cyclescheme joins Bicycle Association’s Investors in Cycling advocacy programme

Rouleur also recently announced Edward Pickering as its new editor, who previously led the respected Procycling magazine for a number of years. He has joined Rouleur to continue its growth, celebrating cycling culture in the peloton and beyond.

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