Accell brands equipped with Smartfit online bike sizing tool

Smartfit is continuing to gain momentum, with the Accell Group now relying on the digital bike sizing tool.

Accell brands Winora, Ghost, Haibike and Raleigh are already equipped with the intuitive solution of the Freiburg-based company, with other brands from the portfolio set to follow in the coming weeks.

“We are number one worldwide in the digital bike sizing sector,” said Smartfit CEO Björn Stapelfeldt. “Our Smartfit Online Sizing is so successful because it is quick and intuitive to use, offers a clear recommendation and can be easily integrated into any online environment.

“But not only that, it is so precise because we put enormous data effort in the background. Every sizing is always individual and model-specific. Our databases are constantly updated and continuously optimised with our experience and AI.”

With Smartfit Online Sizing, end customers can enter their body data (height, inside leg length, arm length) on the bikemodel page. Leg and arm length do not have to be entered, Smartfit provides reliable average values from millions of body measurement data.

For each sizing request, the online sizing tool calculates an optimal match between this individual body data and the actual model geometry. The Smartfit algorithms work on the basis of 40 individual body and bicycle geometry factors to deliver the optimal digital advice. The result is a recommendation for the optimal frame size in the corresponding manufacturer nomenclature.

If the matching size is sold out in the store, Smartfit’s Recommendation Engine offers all matching and available alternatives from the shopping feed directly in the widget. To find out more, visit

Read more: Madison partners with Tooo Cycling for exclusive UK distribution

Earlier this year, Accell Group and a consortium led by KKR agreed on a recommended all-cash offer of €58.00 per share for all shares in Accell Group, representing a total consideration of approximately €1.56 billion.

In other news...

British Independent Retailers Association acquires ACT

The British Independent Retailers Association (BIRA) has announced a merger with the Association of Cycle …