Rouleur Live 2025 will host the third iteration of The Road: Ahead 2025 – a live panel discussion exploring a range of topics of the day.
This Friday, Nov 14, at 10:00 am, Matteo Cassina, Executive Chairman, Gruppo Media (Publisher of Rouleur), will host The Road : Ahead – a candid discussion about the state and direction of the cycling industry.
About the session
In 2025, instead of looking outside for answers, Matteo and team have brought three of the most respected industry leaders to the stage — each representing a different face of modern cycling: performance bikes, digital platforms, and design innovation.
Together, the panel and attending audience will explore how the industry is navigating post-boom turbulence, shifting capital pressures, and global opportunities, with an eye on what lies ahead.
Key themes
- Riding the Wave: lessons from the boom, the bust, and rebuilding teams and culture
- Private Equity & Growth: balancing capital, governance, and entrepreneurship
- The Industry Reset: redefining profitability, scale, and collaboration across the value chain
- China: The Next Frontier: risk, opportunity, and the evolving global landscape
- Recent Trade war and tariffs
Why attend?
Hear first-hand how three industry leaders are steering their companies through transformation — and what their experiences reveal about the future of cycling.
What? Where? When?
Register here to join a conversation on leadership, resilience, and the next cycle of growth.
The Road : Ahead
The Truman Brewery, London
Friday, Nov 14, 10:00 am
Friday, 10:00 AM, Main Stage – Rouleur LIVE 2025 Hosted by Matteo Cassina, with Roman Arnold, Eric Min, and Derek Bouchard-Hall.
A sold-out show. A weekend not to miss.
As with previous years, the Rouleur team has shaped an event with strong appeal for exhibitors, domestic and international, as well as attendees.
Amongst a raft of brands and live conversations with cycling stars, this year sees the Belgian Cycling Factory bringing Ridley to the show, UK distributor, ZyroFisher with no less than nine of its brands on show, and Colnago making the most of the Rouleur platform showcasing new and historically significant bikes, as well as offering Colnago owners the brands’ unique certification procedure, in person.
