Rouleur Classic LDN 2019 shaping up to be “best yet”

Rouleur Classic LDN is taking place today, 31st October, and is running until 2nd November at London’s Victoria House.

This year is the fifth edition of the cycling exhibition and is shaping up to be the “best yet”, the team has said.

Thursday evening will see the launch of Trek-Segafredo’s new 2020 team kit, produced by Santini, with Lizzie Deignan joining teammate Ciccone on stage.

New product launches and first-look products for the UK will be on show across the event, including an exciting new collaboration between Fabian Cancellara and Suplest, a new one-off custom bike from SwiftCarbon and the first time Wahoo’s new Kickr Bike will be seen in the country.

Also new for 2019 is the addition of the Panaracer Gravel Gallery bringing together the finest all-road machines from cycling’s leading manufacturers.

Rouleur Classic LDN will showcase 60 premium cycling brands, exhibiting the best in performance bicycles, clothing and accessories. Over 20 new brands join this year’s line-up including Pinarello, Bianchi, Speedplay, Swift Carbon, Ribble, De Rosa, PEdALED, SCOTT and Exept.

This year’s show is headlined by double world champion and triple Tour winner, Greg LeMond who joins Phil Anderson, Sean Yates, Sir Bradley Wiggins, Mark Cavendish, Mat Hayman and many more. All timings of when they’ll be on stage can be found here.

The show will include a range of the industry’s leading and latest e-road bicycles. You can read BikeBiz‘s roundup of seven of the best on show here, including Colnago E64, Look E765 Optimum, Specialized S-Works Turbo Creo SL, Bianchi E-Allroad Impulso, Ribble Endurace SLe, Wilier Cento 10 Hybrid and De Rosa E-Bike.

Thursday 31st October: 18:00 – 23:00
Friday 1st November: 12:00-21:00
Saturday 2nd November: 10:00-16:00 (U16s go free on Saturday)

Address: Victoria House, Southampton Row, Bloomsbury Square, London, WC1B 4DA

Tickets for the premiere launch event this evening have now sold out but tickets to Friday and Saturday are still available at

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