Rouleur Classic expands into Melbourne

The Rouleur Classic will launch in Melbourne in November 2019.

In conjunction with Corporate Cycling, the show, organised by Gruppo Media, will take place at the Australian Centre for Contemporary Art from 28th-30th November.

The Rouleur Classic is known for hosting a collection of the world’s foremost cycling marques, exhibits and talent, with a stellar line-up of guests and pro riders set to be announced in the coming months.

The theme for the 2019 edition of the Rouleur Classic is the Grand Tours, three legendary races that are highlights of the season for true cycling fans. The Rouleur Classic is officially partnered with all the race organisations and will be helping them bring the unique aspects of each race – Tour de France, Giro d’Italia and La Vuelta España – to both the London and Melbourne shows.

Meanwhile, 2019 marks the fifth anniversary of the London edition, which will once again be held at Victoria House between 31st October and 2nd November.

Corporate Cycling – headed up by Michael Hands and Nathan Lorkin – aims to deliver premium bespoke events for corporate clients as well as public events such as the Handmade Bicycle Show, and has significant experience in major cycling, triathlon and running events.

Bruce Sandell, managing director, Gruppo Media said: “When I first conceived the idea for the Rouleur Classic, it was always with international expansion in mind. I am delighted to announce our partnership with Michael and Nathan on the inaugural Rouleur Classic Melbourne – they bring with them a huge wealth of experience in cycling racing and events, plus loads of vision and entrepreneurial spirit, but more importantly, just like us, they are huge fans of our fantastic sport. I know they will deliver a superb experience for fans in the Asia-Pacific region.”

Michael Hands, director, Corporate Cycling added: “We are enormously excited to be working with Bruce and the team at Gruppo Media to bring the Rouleur Classic to Melbourne, it really is a very special event.

“We’ve spent the last year looking for the right venue in the right around Australia, and we think that the stunning ACCA and Malthouse Theatre in the heart of Melbourne are the perfect venues to showcase the best of the bikes and talent that are at the heart of the sport we love.”

In other news...

Handmade bike show Made announces 2024 dates and opens registration

Made, a multi-day industry and consumer event highlighting the global handmade community and the artisans …