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RideLondon is to return from spring 2022 under a new partnership with London Marathon Events Limited (LME), TfL has confirmed.
The 2020 RideLondon festival was cancelled due to the outbreak of the COVID-19 pandemic and was replaced with a virtual event that raised more than £3 million for charities. The 2021 event has also been cancelled due to the pandemic. The new partnership with LME will run until 2031.
Next year, the festival will take place over one day in the spring with a consolidated format allowing even more families to take part. The spring event will also inspire more people to continue cycling through from spring into summer, which is typically the most popular time of year for cycling in the capital, and maintain the momentum to cycle all year round.
The festival is a hugely popular part of London’s event calendar and is expected to attract tens of thousands of visitors from across London and the UK, helping to boost trade at local high streets and sustain the region’s economic recovery from COVID. The women’s professional race, the RideLondon Classique, will be showcased in 2022.
Work is now ongoing with stakeholders to explore options for new routes in 2022 and future years. LME is currently looking for a new title sponsor for the event. Full details of the new routes for 2022 will be announced in due course.
“RideLondon is one of the highlights of the year, so I’m really pleased that we have secured this ten-year partnership,” said Will Norman, London’s Walking and Cycling Commissioner. “Like many Londoners, I have really missed the real-life event so I’m delighted that the new, more family-focused format, along with the RideLondon Classique women’s professional race, will help RideLondon bounce back with a bang next year.”
Julie Dixon, TfL’s head of customer information, design and partnerships, said: “RideLondon is a hugely popular festival in London every year, enabling thousands of Londoners of all ages and abilities to come together to celebrate cycling and enjoy traffic-free streets.
“Working closely with London Marathon Events Limited, we will deliver a festival for 2022 which builds on the event’s success and enables even more families to take part and look forward to a successful festival next year.”
Hugh Brasher, event director of London Marathon Events, added: “RideLondon is the world’s greatest festival of cycling and London Marathon Events is committed to developing it further every year and inspiring more people to cycle more often. Globally, it is one of the biggest charity one-day cycling events and we aim to engage more than 100,000 people on an extraordinary day when London celebrates cycling.”
Read the March issue of BikeBiz below:
