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After a brief hiatus, Silverfish has been reappointed the exclusive distributor for Ride Concepts in the UK, Germany, and Austria.
Silverfish says FOX Factory, home to world-class cycling brands including FOX, Marzocchi, Easton, and Race Face, has returned to Silverfish UK.
We’re stoked to expand our partnership with Silverfish and bring Ride Concepts under their wing again. I’ve worked with the team since the early Race Face days, and their dealer network, retailer relationships, and market knowledge across the UK and Germany make them the perfect partner to take Ride Concepts to the next level – Brandon Thomson, Director of Global Distribution & Sales at FOX Factory
Founded in Reno in 2018, Ride Concepts says it was the first brand to deliver a complete line of MTB-specific footwear built from the ground up for men, women and kids. Fast forward to 2025, and Ride Concepts says the brand’s latest collection is “raising the bar again, with riders, retailers and media all taking notice.”
According to Silverfish, who already represents the full FOX Factory portfolio in the UK, adding Ride Concepts strengthens its premium line-up and extends its European reach, underlining Silverfish’s reputation for championing performance-driven brands and building long-term success in the market.
The Silverfish crew ride in Ride Concepts, it’s our go-to shoe. Under FOX Factory’s guardianship, the range has been refined and simplified, and the 2025 models look amazing. Collaborations with D3O, BOA, and Cordura show a real commitment to quality, performance and innovation. Ride Concepts fits perfectly into our portfolio of high-performance brands across the UK and Central Europe. We can’t wait to hit the ground running – Matthew Osborne, Managing Director at Silverfish UK
Ride Concepts is available to order immediately in all territories, and all orders and enquiries should now be directed to Silverfish UK.
Dealers looking to learn more about Ride Concepts or to set up an account with Silverfish can call 01752 843882 or email sales@silverfish-uk.com
