BikeBiz Bicycle and cycling retail news
Ribble has opened its latest pop-up store in Bluewater, Kent.
“Our popular pop-up store concept allows us to introduce the Ribble brand to more and more people across the country. We’re really excited to open our latest store at Bluewater – which is synonymous with being the ultimate shopping and leisure experience,” said Ribble’s CEO Andy Smallwood.
“We’ve been working closely with their team to deliver this premium Ribble brand store and we look forward to welcoming everyone to discover our latest range of bikes – there’s something for everyone, from the commuter, weekender and fitness enthusiast through to the world-class athlete.
“The Bluewater pop-up store is designed as a brand-led showroom, showcasing the latest range and offering a dedicated consultation area to help guide customers through their purchase options – including bespoke builds and custom colour.
“The space also serves as a flexible event space to facilitate events, workshops, screenings as well as offering demo days for customers wanting to try out and ride our bikes alongside ride-outs from the store – so really we integrate and actively become part of the community as well as enhancing the Bluewater experience.”
Ribble will be holding a demo weekend in the next few weeks, giving the Kent, London and South East cycling communities an opportunity to experience Ribble first hand.
Last month, the brand held a launch event to celebrate its pop-up store in Trinity, Leeds. The event featured British cycling legend Sean Yates, cycling luminary Brian Robinson BEM, Ribble Pro Cycling and the Ribble design team.
Ribble also has stores in Preston and the Mailbox Birmingham.
