Ribble held a launch evening on 10th July to celebrate its latest pop-up store in Trinity, Leeds.
The event featured British cycling legend Sean Yates, cycling luminary Brian Robinson BEM, Ribble Pro Cycling and the Ribble design team.
Guests enjoyed an array of insights and interviews hosted by cycling journalist and author Guy Kesteven, and the evening culminated with Ribble’s CEO Andy Smallwood presenting Robinson with his electric Ribble Hybrid ALe.
The evening was, almost to the day, the 25th anniversary of Yates wearing the Yellow Jersey. Robinson joins Yates in his role as ambassador for the brand’s electric bike ranges.
“Following our extensive period of R&D, culminating in a significantly more diverse product range combined with the positive impact and response to taking the Ribble brand to the cycling consumer at various cycling shows, we’ve identified a need to further develop our multi-channelled customer experience,” said Smallwood.
“The new pop-ups will enable more cyclists than ever before to experience first-hand our extensive award-winning range and allow our expert retail and customer service teams to offer advice and interact directly with the wider cycling community.
“We’re in the process of identifying specific areas across the country for our next pop-ups as we look to increase our physical retail presence.”
The Leeds pop-up store was designed as a brand-led showroom showcasing the latest range and offering a dedicated consultation area to help guide customers through their purchase options, including bespoke builds and custom colour options.
The space also serves as a flexible event space to facilitate events, workshops and screenings as well as offering cycling propositions to ensure the brand becomes part of the community.
The next Ribble pop-up will be coming soon to Bluewater, Kent.