Madison’s in-house cycling trade show will return in February 2027, with anniversary editions planned at the National Cycling Centre and Lee Valley VeloPark.
Registration has opened for iceBike* 2027, which will take place across two venues in Manchester and London next February.
Following record attendance in 2026, organiser Madison will retain the two-show format. iceBike* Manchester will run at the National Cycling Centre on Sunday, February 7 and Monday, February 8, before iceBike* London takes place at Lee Valley VeloPark on Thursday, February 11 and Friday, February 12.
The 2027 event will coincide with Madison’s 50th anniversary and the 20th anniversaries of both Genesis and iceBike*.
Brands from the Madison and Sportline portfolio set to exhibit include Shimano, Vittoria, Park Tool, Genesis, Ridgeback, Kryptonite, Lazer, Elite and DT Swiss. Madison said further brand and product announcements will be made ahead of the event.
The programme will include panel discussions, interviews with cycling industry figures and live product demonstrations, with a focus on education and collaboration across the trade.
Dominic Langan, Madison and Sportline CEO, said: “Fifty years of Madison and 20 years of iceBike* give us plenty to celebrate, but the best part is getting everyone together.
“Specialist bicycle retailers have been at the heart of our story from day one, and iceBike* is where we can thank them, catch up with friends across the trade and celebrate everything that makes this industry special. We’re going to make Manchester and London a real occasion in 2027.”
Evening entertainment will return after the first day at each venue, with extended hours planned to mark the anniversaries.
Retailers, cycling industry professionals and media can register for iceBike* 2027 now.
