According to CommerceNet, more than seven out of 10 surfers turn to search engines to find web sites or products. Its important to come high up the list. How do you do it?

Ramp up your search engine ranking

How to get priority on search engines was the most popular question at the BikeBiz web seminars at the Cycle & Leisure Show in March. Our panel of experts suggested adding loads of key words into your sites basic description.

However some agencies are now offering to do this for you, and pull a few other tricks too.

Spannerworks Ltd is a Brighton-based website building agency which now also offers a bespoke search engine boosting service.

It is better to incorporate the principles that we use from the very beginning when designing and constructing the site but an existing site can

certainly benefit from the service, Robin Hislop, a senior developer at Spannerworks, told BikeBiz.

We use our experience to optimise the pages of the site to include information that helps the search engines to rank the site in their listings for targeted keywords. Most of our clients who use the service come to us with existing sites and achieve very satisfactory results.

The Spannerworks service costs £580 for a ten keyword three month campaign that is guaranteed to rise you up the search engine rankings, or your money back.

The company has created a dedicated website to explain their service: This contains in-depth search engine information, a free site position checker, and an online quotation request form.


Tel: 01273 683404


Heres the Spannerworks technical bumph for those cycle website designers who will probably say they can offer the same service…

Increasing traffic to your web-site

A Search Engine Promotion Service

There are many statistics we could quote, but simply put, the majority of traffic to your website will be generated via the Internet’s major search engines such as such as Altavista, Yahoo and MSN. And the majority of it will come from the first few pages of results.

Service overview:

* Money back guarantee

* Free online analysis of your current web site’s positioning

* Pre-campaign analysis of customer profiles and keyword usage requirements

* Your site promoted on the most popular search engines covering 95% of search engine traffic

* Close collaboration and detailed monthly reporting delivered to your desktop

* Flexible promotion plans and pricing

* Monitoring throughout the campaign to ensure keyword accuracy

* Dedicated Search Engine Promoter working on your site

A minimum campaign will last for three months.

Due to the ever changing nature of Internet search engines and the huge number of web sites trying to get listed on them, search engine promoters have to use a variety of techniques.

Human input

The key to distinguishing Spannerworks’ service from the competition is the time and care we take in choosing the most suitable methods for your site’s promotional needs. We are so confident of our meticulous approach yielding great results that we guarantee every search engine campaign.

Keyword analysis

The actual search criteria that people use can be matched by carefully choosing keyword phrases that accurately describe your product or service. If a person inputs a matching keyword into a search engine your site will be listed accordingly.

Keyword analysis and research will form the foundation of your campaign and in order to ensure a successful promotion, Spannerworks will extensively research and analyse keywords prior to registering them with the major search engines.

Site testing and analysis

In order to stand the best chance of obtaining a high profile in major search engines the site must include well-written and well-placed html and metatags. This will increase the chance that your site is ranked highly and accurately. We will test your site and make appropriate recommendations where necessary.

Placement maintenance

In order to maintain your site’s search engine placement it is essential to monitor and adjust the campaign on a continual basis. Without this, your hard-earned top placement will not be sustained and your site will quickly slip down the rankings. We constantly monitor your campaign’s effectiveness and provide detailed monthly reporting for the duration of the campaign.

Automated software & elbow grease

There are a number of services on the market which automate the laborious process of keyword submission. Software alone, however, cannot get your site sustainable high placements. At Spannerworks we use a mixture of automated software for management reporting combined with bespoke software and experienced, specialist search engine promoters. Our service is a highly evolved bespoke solution proven to deliver consistently good results and increased levels of traffic to your site.

We know from experience that the highly complex and varied approach to search engine promotion cannot be solved with one method alone. Search engine promotion requires a varied and well-researched approach localised to each and every website.

Which search engines?

Your site will benefit from exposure to the world’s major search engines covering over 90% of all search engine activity on the Internet. We will promote your site to the following search engines:

Worldwide search engines: UK Search Engines:

Open Directory(

Yahoo! Web Pages


A key component of any web promotion campaign is the reporting. Spannerworks provides detailed, monthly reporting, measuring the progress of your site over time. Keywords submission can succeed or fail due to a number of reasons and search engines constantly update their own ways of prioritising site placement.

Spannerworks will check on a weekly basis that your submitted pages have been accurately indexed. We will resubmit any pages not indexed and supply you with a detailed monthly report of your site’s rankings before and during promotion.

Report summary:

* Displays exact position of your site within the top 30 positions of each search engine covered.

* Shows monthly comparison of positions gained numerically and graphically.

* Monthly report emailed to your desktop.

* Allows exact measurement of how much traffic has been generated.*

* Requires web site statistics which are dependant on hosting arrangements.

Bespoke promotion pricing

10 keyphrases

Keyword consultation, analysis, and set-up £295

Maintenance, optimisation and analysis – Per month £95

20 keyphrases

Keyword consultation, analysis, and set-up £395

Maintenance, optimisation and analysis – Per month £145

30 keyphrases

Keyword consultation, analysis, and set-up £545

Maintenance, optimisation and analysis – Per month £245

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