This is a newly created award scheme ‘giving the suits of sport the recognition they deserve’. There are categories for best sponsorship on a small budget, best sports website and best team kit, categories cycle businesses could excel at

Raise cycling’s profile: win one of the new Sport Industry Awards

The Sport Industry Awards (SIAs) are launched today with an accompanying website going live at

The Awards are independently organised by Benchmark Sport, with proceeds going to sporting charity SPARKS.

The categories are:

Best TV, radio, poster and print media advertising

Best sponsorship sports individual or team, sports programme or event and sponsorship on a small budget

Best sports magazine

Best designed sports kit

Best sports website

Best sports brand of the year.

Entries cost £250 a pop.

The judging panel includes Karren Brady, feisty MD of Birmingham City FC; former sports minister Tony Banks MP; John O’Keeffe, executive creative director of ad agency Bartle Bogle Hegarty; Marcel Knobil, chairman of the Superbrands Organisation; Paul Leonard, BT’s Head of Sponsorship; journalist and sports author Donald Trelford; and Richard Callicott, CEO of UK Sport.

Entries are open from today until 19th November with awards being made at a ceremony to be held in central London in April 2002.

Cycle businesses which ought to consider entering include Ison Distribution for its small budget sponsorship deals; for its sports website; Singletrack, for its sports website and sports magazine; and Mud Dock for its excellent team kit. There are many other excellent contenders. Name your favourites on the bulletin board…

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