BikeBiz Bicycle and cycling retail news
The Sport Industry Awards (SIAs) are launched today with an accompanying website going live at http://www.sportawards.co.uk.
The Awards are independently organised by Benchmark Sport, with proceeds going to sporting charity SPARKS.
The categories are:
Best TV, radio, poster and print media advertising
Best sponsorship sports individual or team, sports programme or event and sponsorship on a small budget
Best sports magazine
Best designed sports kit
Best sports website
Best sports brand of the year.
Entries cost £250 a pop.
The judging panel includes Karren Brady, feisty MD of Birmingham City FC; former sports minister Tony Banks MP; John O’Keeffe, executive creative director of ad agency Bartle Bogle Hegarty; Marcel Knobil, chairman of the Superbrands Organisation; Paul Leonard, BT’s Head of Sponsorship; journalist and sports author Donald Trelford; and Richard Callicott, CEO of UK Sport.
Entries are open from today until 19th November with awards being made at a ceremony to be held in central London in April 2002.
Cycle businesses which ought to consider entering include Ison Distribution for its small budget sponsorship deals; Bikemagic.com for its sports website; Singletrack, for its sports website and sports magazine; and Mud Dock for its excellent team kit. There are many other excellent contenders. Name your favourites on the bulletin board…
