BikeBiz Bicycle and cycling retail news
Queen of the Mountains is now the 2017 title and clothing sponsor of the newly formed Les Filles Queen of the Mountains Racing Team.
Les Filles has been racing in the UK for four years after forming with the goal of inspiring women to race and get involved in competitive cycling. The team is concentrating on Elite and National level races during the Spring/Summer season.
The Les Filles Queen of the Mountains Racing Team is the brainchild of Nicole Oh and Alicia Bamford –founder of Queen of the Mountains –who share the goals of premium performance and encouraging greater participation of women in sport.
“The team members are all incredible athletes in their own right,” commented Bamford. “Their love of the sport and encouragement of others to race is infectious and was a key reason Queen of the Mountains wanted to partner and sponsor the team. These women are incredible ambassadors for women’s cycling. Together, the team want to break down the barriers that preventing women from racing and riding.”
As partners, Les Filles and Queen of the Mountains will organise a social ride in London, which will be open to the public. It will be another forum to encourage women to learn more about racing and training in order to build the sport. Details will be announced on the Queen of the Mountains website.
