Camelbak's Seth Beiden reveals his company's latest hydration packs to editors at the bike media event in Utah

PressCamp: Camelbak condo stacked with packs that pop

At the start of the bike media event in Deer Valley, Utah, all the attending editors were provided with large Camelbak packs, emblazoned with the PressCamp name.

Also provided was a sample of Camelbak’s new lightweight lumbar pack. Editors who signed up for the condo-delivered Camelbak presentation were shown next year’s range, which feature some vivid colours, with tone-on-tone buckles and straps.

Seth Beiden of Camelbak can be seen in the video below, previewing the range, including some new accessories.

Beiden is a hardcore rider and could also be seen ripping down Deer Valley’s lift-assisted singletrack trails after the completion of the morning presentations. 

In other news...

Indoor cycling app Rouvy partners with PaceUp Media for global PR activity

Rouvy, the virtual cycling app, has enlisted cycling and adventure sports PR and marketing agency …