Italian bike maker says Asian stores carrying false product at cut prices

Pinarello warns market of ‘fakes in circulation’

A number of ‘imitation’ Pinarello bikes are in circulation, with customers reporting to have been duped by far-east online sellers as far away as North America.

Bike Europe spoke to Fausto Pinarello who said: “It’s not just a sticker that makes a Pinarello, but unfortunately some people think so. They are found mainly online and are fake bikes, copies of our frames, made with inferior materials compared to the Toray carbon, which we use on our top models. Structurally they are not only less efficient, but they are also more fragile and hence at risk of failure which can cause injury to the rider.

Though Pinarello strictly monitors any online sales for fear of discounting damaging the brand, cases are also reported in Europe.

“We ask all road race enthusiast to pay greater attention. Pinarello does not sell online; we prefer that the client has direct contact with us, or with our resellers; this ensures and guarantees a high quality bike at the time of their purchase.”

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