BikeBiz Bicycle and cycling retail news
Paligap.cc has reported an overall increase of sales by up to 59% to IBDs that have signed up to its in-store POS units.
Since the switch from distributor to brand specialist, the Bristol-based company has focused on core brands that sit well within the changing landscape that retail is currently experiencing.
The Paligap brand team said: “We have seen stores that invest in evolving their approach to retail are reaping the rewards, for any retailer to see an increase of 59% in year on year sales of a specific product, is clearly making the right decision to accept that retail is changing and is focusing on brands that they stock.”
Paligap has reduced its staff and cost base to instead invest in a small dynamic brand merchandising team that focuses on education and the experience of a product, who then go on to back up this strategy with the attendance of national events and a digital marketing campaign. It has also announced that it is moving to a purpose-built low carbon emission building.
Paligap’s managing director added: “A lot of questions were being asked on Paligap’s direction and existence in 2018 with our brand rationalisation strategy. However, we feel that we are ahead of the competition with a rapidly changing & evolving retail environment and believe a more focused approach will be needed to develop core brands and in turn help retailers retain their customer base and expertise and of course, their profitability.”
Paligap will announce some new programmes for Stans dealers in the next few weeks. Dealers interested in signing up to the Stans NoTubes POS programme should contact Paligap.cc directly.
Earlier this month, the company announced that it will now offer its range of Stan’s NoTubes S1 wheels in singles.
