Paligap appoints new brand merchandiser

Bristol-based distributor Paligap.cc has appointed a new brand merchandiser, Alex Cubbage.

He will be covering accounts in London, home counties and the South East for Stans NoTubes and Goodyear Bicycle Tyres.

“Alex is joining Pim Ramselaar in the South West, Emma Collier in the North of England, Ireland and the in-house team back at Paligap HQ. He is coming in at a very exciting time,” said the Paligap brand team. “Paligap’s industry-targeted margins, key brands and fresh approach of brand specialisation will help bolster retailers’ profitability and customer experience.”

Cubbage said: “I am looking forward to joining the team at Paligap. Its decision to become ‘brand specialists’ is a narrative I am keen to work on, and I believe that this direct approach to help support IBDs by increasing customer experience is the way forward for retail. I’m excited to build on the reputation of Paligap, Stans NoTubes and Goodyear Bicycle Tyres brands.”