BikeBiz Bicycle and cycling retail news
Paligap.cc has launched an IBD exclusive initiative to support current and new Cipollini dealers in the UK.
The initiative will give consumers the opportunity to test ride Cipollini models for free when they visit their local Cipollini retailer. The demo bikes will be offered F.O.C, subject to terms and conditions, to UK dealers.
“Spending between £4,000 and £10,000 on anything is a large sum of money and so after extensive market research we have followed suit of brands outside of the cycle industry, effectively we are allowing customers to live the Cipollini experience before making a commitment to this level of purchase,” explained the Cipollini brand team.
“The costs of running this programme are being covered by Paligap.cc and so has no financial impact on the dealer or the consumer. The bikes in the fleet are current models and have been equipped with either Shimano mechanical and Di2 groupsets. So far the results have exceeded our expectations.”
Paligap.cc is also implementing a new POS programme that links directly into the Cipollini portal in Italy, allowing customers to customise their bikes on the go when using a bike fitting service, following suit of the Handmade in Italy direction.
“Our switch from distributor to brand specialists has enabled us to focus on the demands of the IBD and the challenging times faced in retail, our introduction of the demo fleet and the new POS units are already exceeding our initial projections,” added the brand team.
For more information on the Cipollini dealer programme call Paligap.cc on 01454 332 110 or email sales@paligap.cc.
