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At Revolution 10, the track event to be staged at the Manchester velodrome on November 19th, your logo could be splashed across the bespoke skin suits of the stars. Renting chest-space on the Madison pairing of Wiggins and Newton will cost £1500. Other Madison pairings can be had for £500. Cameras from the BBC and the Gillette World of Sport will be at the event.

Paul Probst of Minneapolis will soon be bringing to market a saddle with an inbuilt oscillation device. This "stimulates neuro/musculo-skeletal structures, reducing soreness and rejuvenating muscles and anatomy around the sitting haunches," says Probst, who has 20 years of experience with patented urological medical devices. Oscillation technology is already used in sports training and Probst says his vibrating saddle, six months away from post-prototype sampling, alleviates bum discomfort and prevents erectile dysfunction.

The Departments of Education, Health and Employment have four websites aimed at encouraging children to take charge of their health. The websites for Key Stages 3 and 4 major on cycling. The websites for pupils younger than 11 feature little information on cycling. Welltown.gov.uk - aimed at 5 to 7 year olds - eschews cycling in favour of an interactive game to fit child seats into the parental car.

The graphics on the SHOK website are provocative: children with bloodied, lacerated faces. All the injuries were caused, say a group US parents, by defective bikes sold by Wal*Mart. American IBD Trophy Bikes calls bikes bought at Wal*Mart, BSOs: Bicycle Shaped Objects, but is Wal*Mart wholly to blame for the JRA injuries?

You've got to get to Chicago, mind. Damon Rinard, R&D engineer in Trek's Advanced Concept Group is giving a seminar on aerodynamics and the use of CFDesign simulation software, used to 'test' digital prototypes. One of Lance Armstrong's time trial bikes will star at the seminar.