OIA CEO joins ukactive board

Chief executive of the Outdoor Industry Association Andrew Denton has joined the Membership Council of ukactive – the voice of the membership base in ukactive’s governance.

He will sit on the board as the representative for ‘outdoor recreation’ and report to the main board to help address the challenges facing the physical activity sector.

CEO of ukactive Steven Ward commented: “We’re delighted to welcome Andrew, who brings with him a wealth of experience and a clear passion for physical activity. Andrew adds an important voice for the outdoor industry to the ukactive Membership Council, helping to ensure it represents everyone with a stake in getting more Britons active.”

CEO of the OIA since 2011, Denton has been involved in the outdoor industry since 1984, starting his career in outdoor education and then moving on to a series of senior management and ownership roles in businesses such as Rohan, Mountain Equipment, Sprayway, the Outdoor Sports Company and climbing walls.

He also recently became secretary general for the Its Great Out There Coalition, a ‘not for profit’ initiative launched by The European Outdoor Group aimed at driving awareness of projects in Europe that encourages more people to get active outdoors.

The coalition is leading the pan-European #itsgreatoutthere campaign, a sustained programme which is promoting participation in outdoor activities to the public.

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