O&CC appoints Canoe to handle UK PR activity

Leading UK outdoor retailer Outdoor and Cycle Concepts has appointed London-based creative communications agency Canoe to oversee all PR activity in the UK with immediate effect. 

O&CC – which is comprised of well-known high street brands Snow + Rock, Cotswold Outdoor, Cycle Surgery and Runners Need with linked e-commerce platforms – provide kit and expert advice to the public.

“The O&CC group is comprised of the most recognisable outdoor, run and cycle destinations on the high-street. This is a great addition to Canoe’s roster and we’re looking forward to supporting growth and sales,” said Canoe managing director Chris Carr.

O&CC marketing director Kate Franklin added: "We are very pleased to have secured Canoe’s services heading into an exciting year for the business. It was evident during the pitch that the team had an excellent understanding of both our core business and needs for each of the brands.”

Lyndsay McLaren will head up the account at Canoe and can be contacted via: Lyndsay@canoeinc.com or on 0203 216 0022.

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