Nogueira becomes Dorel’s senior business manager for Latin America

Ana Paula Nogueira has been promoted to the role of senior business manager for Dorel’s bicycle business across Latin America. She will continue to be based in São Paulo, Brazil and focus on leading the distributor business for the region. Nogueira has been with Dorel’s Caloi since 2006 most recently as senior marketing manager for Latin America.

Dorel’s senior vice president for international sales Jeff Weiss said: “Ana Paula’s expertise in growing bike brands in Latin America will be an incredible asset to the international sales team. We’ll continue to focus on expanding our presence in all Latin America bicycle channels with our complete portfolio of products.”

Following the 2013 merger of Caloi and Dorel Sports, Nogueira worked on the launch and development of Dorel’s bike brands in Brazil, including Cannondale, GT, Schwinn and Mongoose. For the past two years, she has been dedicated to IBD marketing in Brazil as well as marketing for Dorel’s international sales team across Latin America.

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