BikeBiz Bicycle and cycling retail news
The iceBike* and Sportline Show will return for an 11th year, with a host of new products from the likes of Lazer, MuleBar, Outdoor Tech and Stealth.
Leading helmet brand Lazer will return to the annual event with a range of new products. After making its debut at Eurobike last year, the new Bullet aero will be on show for dealers to sample. The helmet features a narrow shape and closed shell design with adjustable ventilation. Other notable additions include the brand new Anverz helmet, which is e-bike specific.
Celebrating its tenth anniversary this year, Mulebar will bring three new products to the show. These will include the naturally sourced Lemon Zinger energy bar and the vegan and vegetarian-friendly ReFuel protein bar, which is available in almond cocoa and almond strawberry flavors.
Nutrition brand Stealth will appear at iceBike* with its race-tested format juice bar. The new product presents an updated method of taking on calories whilst tackling events and long rides. The brand’s pH neutral watermelon isotonic gel will also appear at the show.
Californian technology brand Outdoor Tech is known for its connected technologies for active lifestyles. Three new headphones will debut at iceBike*, with the durable over-ear Bajas model taking centre stage. The wired in-ear Makos and Minnows models will also appear.
For more information on the iceBike* show and how to attend, click here.
