New online store Spin Shed to take on boutique market

A brand new online store Spin Shed has launched, with a wide range of independent brands and products.

Bringing together a mix of cycling apparel, luggage, gifts and art, the site launches with 12 brands and the promise of new partners to be added on a regular basis.

Launched by two entrepreneurs with a background in finance, product development and branding, the site will target cycling customers worldwide. Co-founder Katie Barwood said: “Two years ago, I was planning my first major cycling challenge with a friend – cycling the length of France, from St. Malo to Nice. It was really hard to find cycling kit that suited my style, but what I realised, was that this wasn’t through a lack of available choice, but rather customers didn’t know about all these great alternatives.”

“Having researched independent and stylish brands from around the world, we wanted to create something that allowed customers to reach all these great brands in one place, mix and match styles, and give them a real choice. We also wanted the site to be so much more than just another cycle clothing retailer, so we’ve worked hard to bring in other stylish products, such as fine-art prints, handcrafted luggage and even an artisan coffee aimed at cyclists.”

Spin Shed has been working with emerging and established brands ahead of launch. London brand Pente have created a jersey which will be exclusively available via the site, whilst 2014 Dutch National Road Race Champion Iris Slappendel will stock her extensive range on the site. Team Sky photographer Russ Ellis will also showcase and sell selected prints. The Spin Shed team have also worked with an independent coffee roaster, to create a cycling specific coffee, which will be exclusively available through the site.

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