BikeBiz Bicycle and cycling retail news
Muc-Off is following up its television advertising campaign of last year’s Tour de France with more of the same during this year’s race.
The new 20 second ad features Muc-Off sponsored teams like Wiggle Honda Pro Cycling, GT Factory Racing, Rapha- Condor JLT and GT Muc-Off Racing.
The TV advert will run in the ITV4 highlights show.
The ad details a ‘win a bike competition’, the bike in question being a Rapha-Condor JLT team issue Condor Super Acciaio. Pitched as a one-of-a-kind, the Super Acciaio borrows race proven technology and geometry from the Condor carbon Leggero. According to the blurb, it is the only steel frame in the world to feature a tapered headtube and BB30 bottom bracket. Custom- rolled tubes are hand cut and TIG welded in Italy. RRP is £2,500.
Here’s the ad:
