Leisure Lakes Bikes is opening its 8th bike store next month in South Wales, near Newport.
Taking over an existing store at High Cross, the outlet is off Junction 27 of the M4. Once refurbishments are complete, the shop will be open for business Saturday August 10th.
Leisure Lakes Bikes has been in the business since 1981.
"We are really excited at the prospect of opening an outlet in South Wales," said Leisure Lakes Bikes managing director Tim Noy. "This region is one of the most beautiful parts of the UK and is becoming a real destination area for mountain biking with the creation of new trail centres.
"There is already a strong tradition of road riding and racing in Wales and we are looking forward to playing our part in this and all aspects of cycling in the area."