BikeBiz Bicycle and cycling retail news
Muc-Off has announced the latest addition to its Rider Care range: the Premium Bike Shoe Care Kit.
The kit features the brand’s new Premium Bike Shoe Cleaner and Premium Bike Shoe Brush, designed to be used together to rid shoe-outers of dirt, grime, and odours. According to Muc-Off, the cleaner manages to deliver ‘unrivalled’ cleaning power whilst being non-toxic, so it’s safe for rider, shoe, and the environment.
Also included is Muc-Off’s Premium Footwear Shield, a new, cutting-edge hydrophobic rain repellent, which offers an environmentally-friendly spray-on treatment that increases shoe water repellency levels following the cleaning stage.
Joining these new products in the kit are Foam Fresh, an easy-to-use foam cleaner, and a Luxury Microfibre Cloth, a soft cloth which features split-fibre technology.
Alex Trimnell, CEO at Muc-Off, said: “At Muc-Off we never stand still. We’re always looking at exciting and innovative ways of improving riders’ experiences.
“Our goal is to provide fans with the very best products, tools, and services, so they can get the most out of their riding. By cleaning, protecting and extending the life of MTB, gravel and road bike shoes, this new Bike Shoe Care Kit does exactly that!”
The Premium Bike Shoe Care Kit is priced at £29.99 and is available now through UK distributors, selected e-retailers, and directly from muc-off.com. Availability dates through Muc-Off’s global dealer network will be announced in the coming weeks.
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Muc-Off last year launched a new Anti Odour Spray, designed to ‘keep riders’ kit smelling fresh’. The new spray contains Silverplus silver ion technology, which works by releasing the silver element in the formula onto the fabric. The silver releases positive ions to attach to the negative ions of bacteria, which prevents the odour-causing bacteria from developing.
According to Muc-Off, it’s ideal for removing odour from helmet liners, body armour, shoe lining, gloves, pads, boots, shoes, synthetic fibre or any other textiles that come into contact with your skin and start to smell over time.
