Moots hires Walker as sales director

Moots has hired Aaron Walker as its new director of sales.

Walker brings a host of cycling knowledge and industry connections with him to the titanium bicycle manufacturer. His history in the bike industry dates back to his years spent working for USA Cycling as a national team mechanic starting in the late 1990s. His technical skills subsequently springboarded him into a career at Mavic where he started in the service course and worked his way up to commercial manager during his 17 years with the French brand.

“Aaron’s super strong and will be a great leader for our sales team,” said Moots’ president Drew Medlock. “He’s spent time in the trenches as a sales rep and his historic product knowledge is really going to help in communicating the Moots brand promise of excellent craftsmanship and service to our family of dealers and customers around the world.”

Walker added: “Moots is truly an iconic American bicycle brand that crafts the finest titanium frames and components in the world. I feel lucky to be presented with this rare opportunity, and I’m thrilled to be joining the team.”

Medlock added: “We’ve achieved steady growth over the last few years driven in large part by our success in the gravel bike category, and adding Aaron to the team is an investment in further developing our standing with our domestic and global partners.

“We are simultaneously putting lots of energy into our marketing presentation and footprint to ensure that our presence both online and in person matches the quality of our products. We believe we make some of the best bikes on the planet here in Steamboat Springs and we look forward to telling our story and providing even better support to our dealers and customers.”

In other news...

Handmade bike show Made announces 2024 dates and opens registration

Made, a multi-day industry and consumer event highlighting the global handmade community and the artisans …