BikeBiz Bicycle and cycling retail news
Moots Cycles of Colorado has launched a configuration tool on moots.com. The tool provides customers and dealers alike the ability to select titanium frames, groupsets, components, wheels, tyres, finishes and weld-on options such as pump pegs and chain hangers.
Consumers can create their own custom spec to send to Moots, or print it off to take to a local dealer. Dealers can walk customers through the many Moots build options in their shops to create virtual builds. All orders will be fulfilled through local dealers.
Every model starts with a base price, and as selections are made in the configurator, it automatically updates the final price of the intended bike build.
“People are increasingly able to research their next bike purchase online, and we wanted to make Moots more accessible in that way,” said Moots president Drew Medlock.
Moots Cycles has been handcrafting bicycle frames in Steamboat Springs since 1981. In the UK, Moots bikes are available from three Bespoke stores in London as well as Primo Cycles in Cambridge.
