BikeBiz Bicycle and cycling retail news
Distributor Moore Large’s February trade show has brought a significant increase in the numbers of dealers signing up to the firm’s new business-to-business site, according to the company’s accessory sales director Dale Smith.
The site, which was launched last year, was opened up to a wider number of customers at the show, held at Moore Large’s Derby headquarters.
“Following the official launch of the site in 2008, business through the portal and the numbers of dealers requesting log in details has grown steadily,” said Smith.
“Our trade event gave us a great opportunity to showcase the site and give a wider representation of our dealers the chance to sample its many benefits. Up-to-date offers, stock availability information, price confirmations and viewing any of the numerous product reviews are just some of the benefits on offer to our customers.”
Smith assured us that the introduction of the new site won’t stop dealers being able to contact the firm via phone: “We have made a considerable investment in our systems internally to allow us to facilitate a live ordering system that is available 24 hours of the day.
“We appreciate the demands on our dealers to make best use of their time throughout the day and that a constant stream of sales people can interrupt that balance.
“While online ordering in no way replaces the role of a sales person, it does allow the dealer to place and build orders in a time that is more convenient to them, be that through the day or from home at night.
“We have received many compliments on the simplicity of the site. It is very easy to navigate and offers a quick order facility for items where part-codes are known, or a more detailed search facility by brand or product type for those that aren’t so easy to locate.”
Dealers that would like to gain access to the site are invited to email b2blogin@moore large.co.uk to request their exclusive user name and password.
