BikeBiz Bicycle and cycling retail news
Moore Large has announced the introduction of Stique to its brand portfolio.
“We’re really pleased to be able to represent Stique as its UK distribution partner,” said a statement from Moore Large. “Stique is a British cycling accessories business based in the Midlands that uses its team of cycling enthusiasts, design junkies, and manufacturing obsessives to combine design and manufacturing know-how to create industry leading ‘multilevers’.
“As well as Stique’s impressive products, it is also proud in the fact that everything it sells is made in the industrial heartland of England. Not only does this support British business, but it ensures a level of quality that runs from paper, right the way through to product.”
The Stique project started in September 2014 when founder Greg McDonald decided to use injection-moulding to make a ‘super-strong’ tyre lever for cyclists. He also felt that tyre levers took up a lot of space for very little return, so he combined the tyre lever with the essentials of a multi-tool and created the ‘multilever’, which launched successfully on Kickstarter with £15,000 funding.
The full range can be viewed online now.
In April, Moore Large announced that it had updated its B2B website, and in March unveiled the Forme Bike Builder, a new website functionality for its ‘top of the range’ Carbon bike, the Flash, supported by partner stores and bike fitters nationwide.
